Putting your company's branding on it

In the workspace settings (the /console address) there is a Brand screen, for owners and admins. You can set your company name, upload a logo, choose an accent color, write the line people read when they land on your address signed out, and add a footer line for documents you share. Once branding is on, your logo replaces the plain outline mark in your accent color across your sites, on documents shared by link, and on your own sign-in page. A preview on that screen shows exactly what it will look like. Each site can still choose its own color palette on top of this — the brand is the company, the palette is the site.